While being one of the most useful business tools ever invented, email can also be a hinderance. Because of its generally open nature, when anyone can get an email address, criminals have taken their operations online in the form of email frauds or scams. This can be a big issue for business owners, and knowing how to determine if an email is legitimate or not is important.

Here’s five tips to help you spot email frauds or scams.

Look at the email address
One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company’s email account – a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender’s site on the Internet. For example: You get an email from AMEX OPEN (American Express’s small business credit card) and notice that the sender’s email address just doesn’t look right. Go to Google and search for amex fraud. You’ll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender’s website
If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it’s likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is – delete the email.

It would also be a good idea to go to archive.org’s Wayback Machine, copy and paste the website’s URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it’s a fraud.

Call them
Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it’s likely fraud.

Look carefully at the body of the message
The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like ‘We wish to sell you a great product.’

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like ‘our product are a great deals’, this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don’t expect a perfect email from all companies, especially if you see that the company is located overseas. It’s the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords
It’s kind of an unwritten rule that when sending out emails you never ask for a person’s credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it’s best to delete the email as it’s likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it’s best to just delete it immediately. Don’t respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

When it comes to technology, there is so much to choose from that picking any system or device is a daunting task. This is especially true for tablets which come with different systems, apps and features. There’s also no doubting that tablets can help make many people’s jobs easier. So what do you do when you want a new tablet? The easiest thing is to compare them.

Here’s a five point comparison of the three most popular 10-inch tablets – Apple’s iPad 4, Google’s Nexus 10 and Microsoft’s Surface Pro.

Price

• Apple iPad – The iPad starts at USD$499 for the cheapest model and USD$929 for the top model. The major differences between the models is storage size and connectivity options.
• Google Nexus 10 – The Nexus 10 starts at USD$399 for the base model and USD$499 for the top model. The only real difference between the two models is storage size.
• Microsoft Surface Pro – The base model of the Surface Pro starts at USD$899 while the other model starts at USD$999.

The prices listed above are for just the device, the price you pay will be higher if you add peripherals like keyboard cases, screen protectors or extended warranty.

Storage

• iPad – Comes with 16, 32, 64 or 128GB of storage.
• Nexus 10 – Has either 16 or 32GB of storage.
• Surface Pro – Offers 64 or 128GB of storage. The Pro also has a Micro SD card reader which can support up to 64GB of extra storage. There is also a USB port which you could connect an external hard drive to, allowing for nearly unlimited storage.

It’s important to note that these storage numbers are provided by the manufacturer of the device, these numbers don’t include the space the operating system and other pre-installed programs take up. For example the Surface Pro 64GB actually has 29GB of usable storage space. In comparison: The Nexus 10 32GB has about 29GB of usable space while the iPad 32GB has slightly over 27GB.

Internet Connectivity

• iPad – There are two versions: Wi-Fi only and Wi-Fi/3g/LTE (Mobile data).
• Nexus 10- Wi-Fi only.
• Surface Pro – Wi-Fi only.

Being able to connect to the Internet either through a Wi-Fi or mobile data connection is important for many business users, especially if you are out of the office on a regular basis.

Battery life

• iPad – Around 10 hours with normal use.
• Nexus 10 – Around 8.5 hours with normal use.
• Surface Pro – Around four hours.

The total battery life depends on what users do with the tablets. The numbers reflect what an average business user will get out of their tablet. As with almost any mobile device, it would be a good idea to keep a spare cord at the office and at home so you can charge it when you need to.

Apps

• iPad – Apple’s App Store has slightly over 800,000 apps, many with versions optimized for the iPad.
• Nexus 10 – Google Play also has slightly over 800,000 apps available to download. The number of tablet-specific apps is far lower than the App Store however.
• Surface Pro – The Surface Pro runs a full version of Windows 8, which means any Windows program that is compatible with Windows 8 will work on the Surface Pro.

Which is best for business?

When it comes to buying a tablet for work, you need to take into account what you will be using it for. Below are eight popular scenarios and which devices may be best suited for that task.

1. Email only - If you are looking for a tablet to just check your email on, it would be a good idea to look at the Nexus 10. The main reason for this is twofold: First, you can install different virtual keyboards which make it easier for you to type messages. Second: There are more email apps that allow you to connect to multiple accounts.
2. On a budget - The Nexus 10 is the cheapest 10-inch tablet, and would be the best option here.
3. To replace a laptop - The Surface Pro, which costs the same as most mid-range laptops, is really more of a laptop with a touch screen, which makes it an ideal candidate to replace an existing laptop.
4. To help with presentations - The Surface Pro is your best option here. Because you can install a full version of Office 2013 (with PowerPoint) on the device which is mostly portable, you shouldn’t need anything else. Beyond that, there is a mini display port which allows you to connect to any monitor or projection screen (HDMI or VGA) with an adapter.
5. Everyday use - If you plan to be doing a bit of everything, including personal use, most users will go with the iPad due to its ease of use and great platform.
6. Google user - The Nexus 10 is built to be the ‘Google’ tablet; what Google deems to be the benchmark for other Android tablets. As such, any Google user will find this tablet to be the best choice, especially if you use Google Apps in the office.
7. Apple user - If you use an iPhone or Apple computers in your office, the iPad would be the best device.
8. Microsoft user - Windows users will likely benefit most from the Microsoft Surface.

If you’re looking for a new tablet and would like help figuring out which will be best for your business needs please contact us today, we may be able to help.

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.

Here’s a brief overview of the new features introduced with Pinterest’s recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here’s how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won’t be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you’ll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You’ll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You’ll also see pins from the same website. For example if you pin something from a restaurant, you’ll now see similar pins from the same website.
• Most importantly, you’ll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend’s profile, and that friend visiting your Page is higher. It’s kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business’s website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn’t. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business’s social media strategy or would like or learn more about how to use the service, please contact us today.

Myths have always been a part of human culture, and can be found in nearly every aspect of life, including the computer. One of the larger computer-based myths revolves around malware, more specifically the virus. Many users are familiar with the concept but have a tough time distinguishing between what is true and what isn’t. Are you one of them?

Here are five common myths about viruses that confuse people, and the truths associated with them. Before we delve deeper it would be a good idea to explain what a virus is.

A virus is a computer program that infects a computer and can generally copy itself and infect other computers. Most viruses aim to cause havoc by either deleting important files or rendering a computer inoperable. Most viruses have to be installed by the user, and usually come hidden as programs, browser plugins, etc.

You may hear the term malware used interchangeably with virus. Malware is short for malicious software and is more of an umbrella term that covers any software that aims to cause harm. A virus is simply a type of malware.

Myth 1: Error messages = virus
A common thought many have when their computer shows an error message is that they must have a virus. In truth, bugs in the software, a faulty hard drive, memory or even issues with your virus scanner are more likely the cause. The same goes with if your computer crashes, it likely could be because of something other than a virus.

When you do see error messages, or your computer crashes while trying to run a program or open a file, you should scan for viruses, just to rule it out.

Myth 2: Computers can infect themselves
It’s not uncommon to have clients bring their computers to a techie exclaiming that a virus has magically appeared on the system all by itself. Despite what some may believe, viruses cannot infect computers by themselves. Users have to physically open an infected program, or visit a site that hosts the virus and download it.

To minimize the chance of being infected you should steer clear of any adult oriented sites – they are often loaded with viruses, torrent sites, etc. A good rule of thumb is: If the site has illegal or ‘adult’ content, it likely has viruses that can and will infect your system if visited, or files downloaded from there.

Myth 3: Only PCs can get viruses
If you read the news, you likely know that many of the big viruses and malware infect mostly systems running Windows. This has led users to believe that other systems like Apple’s OS X are virus free.

The truth of the matter is: All systems could be infected by a virus, it’s just that the vast majority of them are written to target Windows machines. This is because most computers run Windows. That being said, there is an increasing number of threats to OS X and Linux, as these systems are becoming more popular. If this trend keeps up, we will see an exponential rise in the number of viruses infecting these systems.

Myth 4: If I reinstall Windows and copy all my old files over, I’ll be ok
Some believe that if their system has been infected, they can simply copy their files onto a hard drive, or backup solution, reinstall Windows and then copy their files back and the virus will be gone.

To be honest, wiping your hard drive and reinstalling Windows will normally get rid of any viruses. However, if the virus is in the files you backed up, your computer will be infected when you move the files back and open them. The key here is that if your system is infected, you need to scan the files and remove the virus before you put them back onto your system.

Myth 5: Firewalls protect networks from viruses
Windows comes with a firewall built into the OS, and many users have been somewhat misled as to what it actually does, and that firewalls can protect from viruses. That’s actually a half truth. Firewalls are actually for network traffic, their main job is to keep networks and computers connected to the network secure; they don’t scan for viruses.

Where they could help is if a virus is sending data to a computer outside of your network. In theory, a firewall will pick up this traffic and alert you to it, or stop the flow of data outright. Some of the bigger viruses actually turn off the firewall, rendering your whole network open to malware attacks.

What can I do?
There are many things you can do to minimize the chances of infection. The most important is to install a virus scanner on all of your systems, keep it up to date and run it regularly. But a defensive strategy like this isn’t enough, you need to be proactive by:

• Not installing programs from sources you don’t know or trust
• Being weary of any program that asks you for your password
• Not installing any browser add-ons or plugins suggested by websites. Instead, download them from the browser’s app store, or the developer’s website.

If you are worried about the security of your systems and network, call us today. Our team of security experts can work with you to provide a plan that will meet your needs.

Most small to medium businesses operate on razor-thin margins, with managers and owners on the lookout for ways to minimize costs in hopes of maximizing the bottom line. There are many ways to cut costs, and one area to look at could be your technology. As you likely know, technology isn’t cheap, but there is always a way to keep expenses down.

Here are five ways you can reduce IT spending.

Backup everything
If your business is like most other small to medium companies, the majority of your important files are located on one server or maybe a couple of computers. Technology doesn’t last forever and the machine where you have your data stored on will eventually stop working.

When it does, you will have to replace it, and your files that were on it could be lost. The cost to recover them will be high. To minimize this risk, you should invest in a solid backup platform that runs on a regular basis.

Yes, this will cost money now, but would you rather have a copy of your systems and data from Yesterday which can be easily implemented when you have a problem, or would you like to pay to maybe recover year’s worth of data? Backups will save you costs in the long-run, not to mention the stress they will help you avoid.

Have a strict anti virus policy
The idea that your employees won’t download programs or browser extensions simply because you tell them not to is like telling a child not to eat candy; they are still going to do it. By simply having computers and devices accessing the Internet through your network, you are at risk. If your systems are hacked or infected, you can face lost data, high recovery costs or worse.

How do you minimize the chance of malware infections and the risk of being hacked? Antivirus software and security solutions installed on every computer that can be run from one machine are your answer. This makes it easier for you or your IT partner to ensure all of your systems’ antivirus software is up to date and scanning when it should be. This will minimize the chance of infection and keep costs down.

Document everything
As your company grows, you will start to use more technology. Over time, it will need to be replaced, and you likely won’t be able to afford replacing all your systems at once. This means that you will have to track down the systems, software, etc. that need to be replaced; which will take time and cost you money.

If you take steps to document all of your systems, computers, software, etc.; where it’s located; when it was implemented; who is in charge of it, etc., you will be able to track things down quickly when needed, thus managing your systems better. This time saving measure will cut your costs.

Look into a CRM/ERP/HRM solution
There are so many software solutions out there that can help you plan and run your operations. If you’ve been tracking employee data or planning using a simple spreadsheet, you could be getting more out of a tailored solution.

Solutions like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or even Human Resources Management (HRM) can help you spot hidden costs or even plan more efficiently, which will reduce costs well into the future.

Look for fixed-price solutions
A major problem with all technology related systems is that predicting costs is nearly impossible. You simply don’t know when/if an important piece of hardware will fail. This becomes even harder if you don’t have expertise in tech.

One of the best ways to save money on IT costs is to outsource. Almost every IT provider offers flat-rate services that cover your systems and can ensure you maximize your IT investment. This makes budgeting for IT easier, as you know what your monthly costs will be. You can then focus on your business, and over time will see a decrease in IT costs.

If you are looking to cut your IT expenses, why not contact us. We may have a solution that will ease the budget burden.

What exactly is data? Many define it as a set of values that belong to a set of items. Essentially, data is all around us, and we use it on a daily basis. Data, by itself is largely useless - think of the last time you saw a spreadsheet without any labels. But through the use of tools that help us analyze, interpret and manipulate data, we are able to turn it into something useful: Information. The question is, what are the useful data analysis tools?

Here's a brief overview of five data analysis tools that you could use in your business.

BigML

One of the more common uses of data is to help a business manager make predictions. We all know predictions are among the hardest things to do. Enterprises hire staff and invest in systems solely with the aim of making predictions. If you're a small business, you likely don't need expensive software that is hard to use.

Enter BigML. How it works is you define and upload a set of data and format it. BigML will then take that data, help you to create a prediction model which you then can apply 'what-if' variables to and have it generate predictions. The site runs on credits; you pay for a set amount of credits and each part of the process - dataset, model and prediction - is worth a certain amount of credits. Prices start at around USD$6.50 for credits, which gives you 10MB of data, 5MB worth of models and 10K predictions based on this data.

Wolfram|Alpha's Facebook Reports

WolframAlpha is a search engine that collects data and uses algorithms to interpret it. One feature of this site is that you can develop reports, one of the more useful being Facebook Reports. You can access the report feature by clicking here. Alternatively, you can go to the WolframAlpha website and search for Facebook.

This report provides users with a glimpse into their Facebook Page's information. It provides you with information on who are the most active posters, how many shares/likes, etc. you get and other useful information in easy to read charts and graphs. The key here is that the report can show you how customers access your Page and where they come from. You could use this information to see what posts users liked and didn't like, and provide more engaging content.

The basic version of the report is free. More advanced controls and data analysis is available for USD$4.99 a month.

Many Eyes

Many Eyes is a data analysis and visualization tool developed by IBM Research. If you already have data sets then you can upload them to the website and use one of the many different visualization tools to create charts, graphs, etc.

A cool feature of this site is that it has the ability to analyze written documents. Say for example you are writing new content for your website, you can copy and paste the content and get a visual representation of the words you use, how you connect words, etc. If you have a set of keywords you would like to use for SEO and search purposes, you can manually compare them with the visualization. If you notice that an important keyword is missing, or not represented enough, you can go through and re-write the copy a bit.

Best of all, it's free.

Tableau Public

If you have an idea about Business Intelligence, or have worked with data on a regular basis and have sets that are structured, Tableau Public is probably the most powerful free analysis tool available for small businesses.

While powerful, it isn't the most user-friendly of options. To get the most out of this program you are going to need to know the basics behind data analysis. If you feel comfortable with the basics, you'll be creating dashboards, charts, interactive graphs, maps, etc. that look great and can be embedded on your blog or website. Oh yes, did we mention it's free?

Excel

Big data is all the rage these days, it's hard not to hear techies and data specialists talk about it. While it is an important part of many large businesses' data analysis practices, the truth is many small businesses don't need big data just yet. If you have simple data you need to analyze e.g., how many hours have your five employees worked this month? Why not stick with simple spreadsheets like Excel or Google Spreadsheet.

As long as you have data entered in a logical way, you can easily create graphs and charts that can help you visualize and analyze your data.

The Internet has seeped into nearly every aspect of our daily lives, it's hard not to be connected these days. Think about the number of websites you have accounts with, and how all of these sites now have some form of personal information of yours. The question is, what exactly do these sites do with your information? The answer lies in the Terms of Service, which are always evolving and hard to keep track of. Luckily, a new website makes it a lot easier to monitor all of these changes.

Terms of Service for websites change on a fairly regular basis, and many of us simply have no way of knowing if and when such changes have been made, and what exactly has been changed. That's why a group of lawyers and professionals started Docracy. According to the website, "Docracy is a home for contracts and other legal documents, socially curated by the communities that use them." The company aims to make legal documents freely available.

Part of this site is the Terms of Service section which is a database of over 1,000 popular websites' Terms of Service and Privacy policies. It tracks them and notes when changes are made, and highlights these changes so they are easily found.

If you visit the site here, you can see a list of changes that companies have recently made, and clicking on one should give you basic change information. Clicking on See Full Changes will bring up the full doc with the recent changes highlighted.

Selecting See Full Directory will bring up every policy that the website tracks, and allow you to read them.

Is this useful for my business? Online law is very complicated, and many companies that run websites that you may have accounts with often don't make it easy for you to find legal contracts or policies. A good example of where Docracy is helpful is if you want to know who exactly owns your content stored on a popular cloud service. You can go to Docracy's database and quickly find the related Terms of Service. From there you can download the document and look through it, or view it on the site.

Basically this site can help you get a clearer picture on the various contracts you sign with websites, and how these websites plan to use your data. For many business owners, knowing exactly what other companies are going to do with your data can help you find a more secure solution. After all, being prepared with the correct knowledge is half the battle.

If you would like to learn more about Docracy, or how a change to a Terms of Service could affect your business please contact us today.

As a business owner or manager, you know that running a business is not easy. There is always something that can put your business in harm's way or hurt your bottom line; something that needs your attention. This is simply a part of business. But there are steps you can take to minimize any adverse effects from both the external and internal environment. One of those steps is the adoption of a Business Continuity Plan.

Some companies are hesitant to adopt a Business Continuity Plan (BCP) because of the perceived costs and complexity involved. We won't deny that plans are usually on the complex side, but there are good reasons as to why your company should adopt one. Here's five.

1. Your business will be seen as more valuable Banks, venture capitalists and other investors tend to air on the side of caution, and as such will usually look to businesses that appear to be stable as more viable investment vehicles. Companies with a BCP are often seen to be more valuable, as they can address diverse situations better than those without. As a result, they will make the investor more money over time.

2. Compliance Big companies in a number of industries have had continuity plans for years and many have started to look for suppliers/vendors with continuity plans. Beyond that, some industries and government bodies have made BCP a requirement. If you are a vendor, supplier or even in specific industries, it is a good idea to have one in order for business to run smoothly.

3. Potentially lower insurance premiums Operating a business is filled with risks, and business managers are often looking for ways to minimize it. One way includes the purchase of insurance - many industries and situations require you to carry it. Generally, insurance providers will give more favorable rates to companies that take steps to minimize risk. A solid BCP will go a long way in showcasing how risk-averse your company is, which could lead to lower rates or at the very least, stable rates.

4. More efficient communication Developing a BCP involves constant, company-wide communication in order for it to be successful. For many businesses, this involves collaboration between team members who don't normally work together on a regular basis.

A BCP also fosters communication plans during disasters, both within the organization - most employees have a role, and will need to work together to pull through - and outside - customers, suppliers and other stakeholders will be contacting you. If your employees know how to communicate what needs to be done, effects of the disaster will be minimized.

5. Survival Recent natural disasters around the globe have highlighted that businesses without a plan will most likely be forced out of business. Having a BCP will minimize the chances of this, while preparing your business for survival.

If you are looking to implement a business continuity plan, or improve on an already existing one, please contact us today. We may have a solution for you.

It’s a sure thing that if you say ‘social media’, the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it’s not uncommon to see a trend develop on one network and expand to the others. One of the more common trends is the use of the hashtag (#). Do you know what it’s for though?

The hashtag (#), commonly referred to on telephone systems as the pound key, is a character first used by users of the popular social network Twitter. According to the help forum on Twitter, “It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”

Look at nearly any Twitter message and there will usually be hashtags attached. If you were to search for the term e.g., #Cloudbackup on Twitter, you would get a list of all tweets that have mentioned the above example. When Twitter talks about a ‘trending topic’ it means a subject that has become popular.

This way of categorization has become so popular amongst Twitter users that it’s starting to spill over onto the other networks. Instagram for instance has given members the ability to add hashtags to pictures, so that they can be added to groups which can subsequently be searched for. Even Google has gotten in on the act, with Google+ and YouTube both supporting this system.

With Facebook, the hashtag has come to give context to a status. You’ve probably seen some status updates such as: I love Mondays #sarcasm #bored. This should be read with a sarcastic and slightly bored tone.

Because of the usefulness of the hashtag, some users have become overzealous in their use. Reading a Tweet that says ‘#Friday is #awesome, here comes a #fun #weekend.’ just looks unprofessional and could put off followers.

While effective, there are some basic rules you should follow to help get the most out of your hashtags. Here’s four.

1. No long hashtags. Hashtags are meant to be short and associated with one word. Don’t make the mistake of adding more than about two words together, as the likelihood of users finding the tag will decrease. e.g., #Cloudservicesareawesome should be avoided, use #cloudservices instead.
2. Minimize their use. It can be tempting to hashtag every keyword in messages, however makes them look weird, while decreasing their readability. It is a good idea to limit use to one or two per message.
3. The hashtag is special. Don’t use it for everyday words. Instead use it for product names, or a special part of the announcement. Remember that you don’t have to use hashtags in every message. Check out Samsung Mobile’s Twitter feed to see a good example of proper use.
4. Use a unique hashtag. If you can, try to use a unique hashtag, something that followers will be able to associate and relate to you. The key here is that when it’s used, the user is referred to you, and only you. Do a quick search on Twitter for the hashtag you would like to use, to ensure it’s not taken. Many companies will shorten their tag to initials or a shorter term, which is perfectly acceptable.

Hashtags, when used correctly, can be a great way to build brand identity and increase social media presence. If you are looking for a social media plan, please contact us today to see how we can #expandbrands.

The Internet has become ingrained in nearly everything we do. There are many people who are barely disconnected these days. While this development is great for companies, that arguably get more out of employees as a result, there is a downside. In general, people are more than willing to share their personal and private information online. This can ruin reputations, or worse still, open you to identity theft, risks which highlight the need to secure your online information.

Here’s three things you can do to help secure your personal data shared online.

1. Realize your online actions are risky
Read any tech related blog, or even syndicated news articles and it’s not hard to see that identity theft and cybercrime in general is not only serious, but on the rise. Let’s face it, our online actions are risky. As with any plan, the first step is realizing that there is a problem that needs to be fixed. The first step is to educate yourself about online security, what steps you should take, and what exactly it is.

For example, here’s a great article written in the middle of February about how different age groups react to Facebook changes, and if they take steps to minimize who can view their personal data. It’s kind of interesting to see that the younger generations take more steps to secure their profiles than their parents, yet you still see people with reputation damaging pictures that can be viewed by anyone.

2. Take matters into your own hands
Many people already know their personal information online is at risk, but there are further things you should do to minimize any dangers:

1. Don’t rely on websites to keep you secure - Websites like Facebook are companies. They exist to make money. How do they do it? Often by selling information you have given them access to. That’s not saying site owners don’t look out for their customers’ best interests – many do. What you need to do though is look at all the sites you have accounts with and ensure your information is secure to the level you are happy with.
2. Provide the least amount of information possible - Think about the last time you joined a social network, or mailing list. You likely were asked to provide your name, address, birthday, etc. Did you know that you don’t have to provide all the information requested? Most sites only require your name and birthday, the rest is optional – usually used to provide better service or targeted ads. Many sites will put an asterisk beside required information to let you know that you have to supply this.
3. Think twice before signing up – It’s a good idea when signing up for a new account to think twice. Do you really need this account? Or can you get by without it?
4. Use separate email accounts and passwords - Setting up different email accounts is a good idea. One should be for personal use, so the address is given only to people you know. Another could be for all of your online accounts, with a final one strictly for password recovery. It would be best to make the addresses as different as possible. Beyond that you should have separate passwords for each account and every service. This will limit hackers from being able to gain access to multiple accounts.
5. Secure your browsing – Almost every website that asks users to sign up for accounts offers a secure version of the site. Enter https://www. before the site address, e.g., https://www.facebook.com. https is a secure communications protocol that ensures one is communicating directly with the website – you’re actually looking at Facebook, not a phishing site designed to steal passwords.

3. Encourage others to think
It’s not enough to just take action yourself. Encouraging colleagues, friends and family to also take steps to protect their online information and identities, is worthwhile. There are many great ways to help spread the word about safety, including the National Cyber Security website, which has information on Internet related security. Check it out, and share it!

If you would like to learn about how we can help you keep your information and data safe online, please contact us today for a comprehensive solution!